STRATEGI PENGEMBANGAN KUALITAS PELAYANAN KAWASAN PERUMAHAN SEDERHANA MENURUT PERSEPSI KONSUMEN
Infrastructure, and other social issues may potentially reduced the image of Griya Mutiara Bekasi. Many concepts have been tried to solve the problems declining image of Griya Mutiara Bekasi. One of the concept that can be applied on Griya Mutiara Bekasi is service quality, a concept introduced by Zeithami, Berry and Parasuraman, and also Lovelock and Fitzsimmons. This paper proposes a quality service’s approach to solve the problem of Griya Mutiara Bekasi by exploring the perception of Griya Mutiara Bekasi’s consumen based on two criterias: performance and importance.
Keyword: Kualitas pelayanan (service quality), persepsi konsumen (perception of consumen)
Lihat Jurnal Selengkapnya: STRATEGI PENGEMBANGAN KUALITAS PELAYANAN KAWASAN PERUMAHAN SEDERHANA MENURUT PERSEPSI KONSUMEN